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Building Internal Comms That Actually Land

In a world of information overload, the best internal communications do more than inform – they connect, inspire and drive action. This free guide shows you how to plan communications that are clear, relevant and aligned to your business strategy.

You’ll learn how to:

• Define the purpose of each message and link it to strategic goals

• Tailor content for different audiences, roles and contexts

• Choose the right channels – not just the loudest ones

• Plan consistent, well-paced messaging without overwhelming your teams

• Measure what’s working and adapt your approach over time

• Encourage feedback and turn communication into dialogue

Each section includes actionable advice and in-product tips for applying the guidance directly in ICPlan – making it easier to translate strategy into day-to-day execution.

Whether you’re new to internal comms or refining your current approach, this guide will help you structure your efforts, bring consistency to your messaging, and drive more meaningful engagement across the business.

Download the guide and start strengthening your internal communications today.