The personality behind the product

Our work is shaped by our values and our people

Our values

We’re committed

Building lasting partnerships with our clients and offering new ideas, improvements and ways of working over the long term.

We’re flexible

Tailoring our approach to your requirements, your resources and your budget to ensure you get the best results and ROI.

We’re collaborative

Combining a consultative approach with deep domain expertise to truly understand the DNA of your business.

We’re friendly

We’re “people people”, and as fellow communication professionals ourselves, we understand the issues you’re facing.

We’re ambitious

Always looking for new and better ways to help your organisation communicate easily and effectively.

Our lead consultants

Our lead consultants bring together teams with additional expertise in your sector or particular skills in analysis, facilitation, training or software. It’s all about helping your team perform at its best.
Daniel Penton

Co-founder of ICPlan, lead consultant of ICPlan Strategic Services

Liam FitzPatrick
ICPlan Strategic Services associate

Dan is an internal, change and digital communications specialist, and has supported brands such as NBC Universal, HSBC, Roche, Takeda, Lloyds Banking Group and GSK on large-scale and complex change programmes. He also leads onboarding for new customers of the ICPlan platform.

Liam’s 25-year career in change, PR and internal communication has encompassed both in-house and consultancy roles. He has led change and transformation projects across a wide range of sectors and scenarios and has a particular interest in team development, research and planning.

Our mission

We’re here to help our clients join the dots when it comes to corporate communications. From planning, through to execution, publishing and review, we help maximise the strategic impact of your comms function. Our offer—simple, effective, engaging communications that create real value.

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