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Why Your Company Newsletter Still Matters
In an age of instant messaging and collaboration tools, you might wonder whether a company newsletter still holds value. The answer is yes – when done right.
A well-crafted company newsletter is more than just a routine update. It’s a strategic tool for:
- Sharing company-wide updates and announcements
- Highlighting employee wins and team milestones
- Reinforcing business priorities and goals
- Fostering culture and connection across locations
But inbox fatigue is real. If your company newsletter feels boring or irrelevant, it will be ignored.
The key is to make your newsletter engaging, useful and tailored to what employees actually care about.
💡 Use your newsletter to connect daily activity to the bigger picture. When employees see how their work contributes to broader goals, it builds motivation and alignment.
Must-Have Elements of an Effective Company Newsletter
To stand out in a crowded inbox, your company newsletter must combine clarity, structure, and visual appeal.
Focus on creating a newsletter that’s clear, easy to skim, and visually engaging by including:
- Strong subject lines – Clear and curiosity-driven
- Digestible format – Short sections, bullet points, and subheads
- Visual interest – Icons, photos, or charts to break up text
- Actionable CTAs – Let readers know what to do next
- Consistency – Pick a cadence (weekly, monthly) and stick to it
💡 Always preview your newsletter on both desktop and mobile. A responsive design improves engagement across every device.
Content Ideas to Keep Your Newsletter Fresh
If your newsletter is feeling stale, it’s time to mix up the content. Here are some internal newsletter ideas proven to increase engagement:
- Spotlight a team or employee each edition
- Share key updates from leadership
- Publish internal survey results or data insights
- Highlight diversity, equity & inclusion initiatives
- Offer wellbeing tips or productivity hacks
- Promote upcoming events or training
- Include peer shout-outs or recognition
💡 Add interactive elements like quick polls or “question of the month” prompts to encourage participation and feedback
Writing & Design Tips for Better Readability
Even great content can fall flat if it’s hard to read. Make your newsletter easy to scan and digest.
Writing Tips:
- Use a friendly, active voice
- Avoid jargon and waffle
- Prioritise clarity and brevity
- Use subheadings and bullets to break up text
These writing tips help ensure your newsletter is approachable, clear and tailored for busy readers. By using a friendly tone, cutting out unnecessary complexity and formatting content for quick scanning, you make it easier for employees to absorb key information and stay engaged – without needing to wade through long blocks of text. The goal is clarity with impact.
Design Tips:
- Stick to your brand fonts and colours
- Use plenty of white space
- Optimise for mobile viewing
- Keep accessibility in mind with legible fonts and contrast
Good design does more than make your newsletter look nice – it directly affects how well your message lands. A clean, mobile-friendly layout with strong visual hierarchy makes it easier for employees to scan and absorb key updates. Consistent branding builds recognition and trust, while accessible design ensures everyone on your team, regardless of device or ability, can engage with your content. Thoughtful design helps your newsletter feel professional, inclusive and worth reading.
💡 Think “skimmable.” Most people won’t read every word, so design your newsletter to deliver key messages fast.
Tools to Deliver Your Company Newsletter at Scale
To manage a newsletter efficiently – especially across a growing team – you need the right tools.
Look for solutions that offer:
- Newsletter templates and visual editors
- Audience segmentation and scheduling
- Delivery analytics (open/click rates)
- Integration with your existing tech stack
💡 Whatever software you choose, make sure your newsletter tool supports your workflow and reporting needs.
Measuring the Success of Your Company Newsletter
A great company newsletter isn’t a one-and-done task. Tracking performance helps you improve over time.
Monitor:
- Open and click-through rates
- Time spent reading
- Feedback from pulse surveys
- Actions taken after reading (e.g. sign-ups, responses)
This data will help you refine your approach, from tone and timing to content format and length. The goal is to use both quantitative metrics and qualitative input to continually evolve your newsletter into a more engaging, useful resource.
Final Thoughts
Creating an engaging company newsletter isn’t about flashy design or overstuffed updates. It’s about consistent, relevant communication that adds value for your team.
Done well, your newsletter becomes the heartbeat of internal communication – keeping teams informed, aligned, and connected.
FAQs: Company Newsletters
What should be included in a company newsletter?
A strong company newsletter should include:
- Updates on key projects or company milestones
- Employee spotlights or team recognitions
- Leadership insights or Q&A
- Upcoming events or deadlines
- Wellbeing or productivity tips
- Calls to action (e.g. surveys, feedback, sign-ups)
The goal is to provide relevant, valuable information that keeps your team informed and engaged.
How do I make a company newsletter more engaging?
To make your company newsletter more engaging:
- Use short, skimmable sections with clear headings
- Include visuals like photos or infographics
- Write in a friendly, active tone
- Ask questions or add interactive polls
- Highlight stories that reflect your culture and people
Consistency and relevance are key—make sure the content resonates with your audience.
How often should you send a company newsletter?
Most organisations send a newsletter on a monthly or fortnightly basis.
Choose a cadence that aligns with your internal communications strategy and ensures your content remains timely without overwhelming your audience.
What is the best format for a company newsletter?
The best format is:
- Mobile-responsive
- Clean and easy to read
- Structured with headings, bullets, and short blurbs
- Branded with your company colours and fonts
- You can use internal communication tools, email platforms, or newsletter software to streamline design and delivery.
How do you measure the success of a company newsletter?
Success metrics include:
- Open and click-through rates
- Time spent reading
- Responses to embedded polls or CTAs
- Follow-up actions (e.g. event sign-ups or feedback)
- You can also run pulse surveys to get qualitative feedback from employees.
Try ICPlan for Free
Need help streamlining your internal newsletter process or looking for tools to manage content across channels? Book a demo or start a 14-day free trial.
